_____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. magazines _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. MolsonCoors's heavy financial involvement with and support of freestyle skiing competitions, beach volleyball tournaments, and other sporting events is an example of: 82. (p. 541) Electronically dispensed checkout coupons: 67. Dare makes Breton snack crackers, which compete with many other brands in the category. The following tips are among the most popular for learning quick ways to find the best coupons and knowing how and when to use your coupons to save you the most money. (p. 562) When advertising and sales promotion efforts work well together and create sales results greater than those achievable from either element being used alone, they are producing a _____ effect. 64. (p. 538) The most popular method for distributing coupons is: 54. Answer to p . (p. 538) What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. Answer to p . 35. Answer to p . Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial? This is an example of a: 70. (p. 543) Consumers must pay the manufacturers' out-of-pocket costs for a _____ premium. B. direct mail. 62. _____ is a practice used by retailers whereby they stock-up on a product at a low deal or off-invoice price and resell it to consumers at higher prices when a promotional period has ended. 106. 53. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. 53. Some of the more popular coupon distribution methods are: Electronic delivery; Free-standing insert; Instant redeemable; Direct mail; Shelf pad; On pack; Elements of Effective Coupons . (p. 560) _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. Which of the following sales promotion techniques is impacted negatively by the presence of professionals or hobbyists who take advantage of the promotion without making a purchase? How are you distributing your coupon and promo offers? 95. Learn more about the various built-in distribution methods of our Digital Coupon software. 115. 53. Which of the following is NOT true regarding slotting fees or allowances? Which of the following developments have resulted in a transfer of power from manufacturers to retailers? Which of the following statements does NOT correctly describe the relationship between building brand equity and sales promotion? 62. Planning communications can be a subsidiary process of determining project stakeholder information and using communications channels to exchange that information between all … 2.1 Planning communications Project communications planning is an activity that allows defining specific behaviors and selecting techniques to gather, manage, delegate and review stakeholder information. 74. _____ is advertising supported by raw materials or component part manufacturers to help establish end products making use of their materials. System and method for distributing coupons through a system of computer networks Download PDF Info Publication number US5806044A. 37. Eastern Canadian Sea Foods devotes most of its marketing budget to trade discounts in the form of off-invoice and promotional allowances so its canned tuna and salmon brands can remain price competitive with private label brands. Generally, a percentage of new issue of securities is reserved for subscription by the inside coterie who can in this way share the future prosperity of the company. Which of the following promotions is targeted toward the trade rather than consumers? Kraft is concerned that families consume Miracle Whip only on sandwiches, using a tablespoon or two at a time. One problem resulting from the overuse of sales promotion is a decrease in: 20. (p. 545; 546) With a _____ consumers compete for prizes and/or money on the basis of skills or ability, while with a(n) _____ winners are determined purely by chance. Best Coupons, Deals For January - APW Distributing . Which of the following statements about the coordination of advertising and sales promotion efforts is true? Which of the following statements describes how brand equity is affected by the increased role of sales promotion? In 1992, approximately 310 billion coupons were distributed and 7.7 billion coupons were redeemed, saving customers $4 billion. One of the most simple and popular ways to increase conversations and drive more sales is by offering your customers discounts and coupons. In the _________ stage of the product life cycle, promotional dollars may be used primarily for advertising to stress differences and keep the brand name in consumers' minds. (p. 540) On the inside of the Tortino's brand pizza box was a $1-off coupon for the purchase of the next Tortino's pizza. 1. CPG coupons distributed throughout the U.S. 2004-2014 On-pack coupon usage in the United Kingdom (UK) 2011-2014 Consumers printing internet coupons in the United Kingdom (UK) 2011-2014 Why can on- or in-pack incentive programs like Pepsi Points or iCoke Rewards be problematic for brands? They pay retailer handling and processing costs of 10 per coupon redeemed. Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of: 86. (p. 566) In many areas of the country, supermarkets have gotten in the trap of doubling or even tripling manufacturers' coupons resulting in. 10 Answers 19k Views Refer All Answers (10) Answers (1-10) … When a marketer distributes coupons for a brand with a specific expiration date, they are attempting to use sales promotion as a(n): 6. This is an example of: 105. 67. Learn from the coupons of your competitors. Crashed Ice is an event featuring a new sport, downhill ice-cross, which was established by: 84. Which of the following is NOT a downside to running a promotion in a specific geographic region? 74. That’s why big companies with advertising and marketing budgets t… (p. 542) Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life brand cereal. An advantage of coupons is that they: 48. 103. Which of the following statements about rebates is true? When New Balance sponsors a campaign advertising the availability of its running shoes at Foot Locker stores, this is an example of _____ advertising. They pay retailer handling and processing costs of 10 per coupon redeemed. All the following are advantages associated with the use of trade allowances EXCEPT: 90. direct mail C . newspaper freestanding inserts . Precise reach B . 104. (p. 544) Kellogg's promoted a Bart Simpson watch to consumers who mailed in $2.95 and 3 UPCs from boxes of Kellogg's cereal. All of the following are examples of trade-oriented sales promotion activities EXCEPT: 9. Click to Save Sale . If you have a small number of unique codes or high valued codes this would be the preferred method for distribution. The most popular method for distributing coupons is: A. newspaper freestanding inserts (FSIs) B. direct mail C. in/on packs D. magazines. This is an example of: 92. According to a survey, people like more and respond more to the images of people than generic images. 64. Antenna/ Getty Images. (p. 559) A _____ is a configuration of products that occupy a shelf section in a store offered to resellers by manufacturers. 83. 58. 106. Which of the following statements describes a major concern marketers have with trade allowances? 78. 96. 46. By 2013, a whopping 92 percent of customers used coupons. (p. 552) Every time Beth buys a book at Waldenbooks, she presents her Waldenbooks card, and the sales associate enters her purchase in a database. Which of the following is NOT a limitation of rebates? 66. 83. 43. What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? The retailer was engaged in: 98. 38. 107. This is an example of a: 86. 59. 61. Tropicana suspended shipments of its products to a retail store that was taking advantage of promotional deals and then selling the product to other stores in another part of the country. These payments are called: 103. direct mail . 12. A. 75. (p. 560; 561) The "Visa on the Label" program under which Visa provides uniform and linen manufacturers with advertising monies based on the number of yards of Visa fabric they buy from the company is an example of: 111. 57. Why are organizations like McDonald's, Wendy's, and Labatt placing more emphasis on sales promotions than ever before? (p. 552) Super-Sav supermarket gives customers VIC (very important customer) cards, which allows customers to take advantage of additional discounts on certain products and notification of special, customer-only sales. 72. Based on these findings, what form of promotion should be most effective for Gillette's Right Guard brand? The toy company Hasbro teamed with the retailer Toys R Us to create direct mail booklets offering discounts on Hasbro toys good only at Toys R Us stores. 5. The toy was only available for a limited time. These days, coupons are also sent through emails, or distributed to different web sites related the product being endorsed. Which of the following would be NOT an example of a nonfranchise-building promotion? (p. 541) Gillette's market research shows that most consumers decide upon a brand of deodorant at the point-of-purchase rather than before entering the store. Which of the following types of sales promotions would NOT be used to help in the introduction of a new product? Cooperative coupon programs: Term. 63. Which of the following is NOT a tactical decision the marketer faces when planning a sales promotion? What advantage does distribution of coupons through direct mail have over other forms of coupon delivery? Viral. First prize was $10,000, and several smaller prizes were awarded to other participants. 60. US7240023B1 US09/495,483 US49548300A US7240023B1 US 7240023 B1 US7240023 B1 US 7240023B1 US 49548300 A US49548300 A US 49548300A US 7240023 B1 US7240023 B1 US 7240023B1 Authority US United States Prior art keywords signal processing … 77. 27. US5806044A US08/603,482 US60348296A US5806044A US 5806044 A US5806044 A US 5806044A US 60348296 A US60348296 A US 60348296A US 5806044 A US5806044 A US 5806044A Authority US United States Prior art keywords signal card computer product plurality … The redemption rate for refunds is lower than that for coupons because: 77. The appearance of Bart Simpson on the watch instead of the Kellogg's logo would: 75. There are a variety of coupon delivery channels are available to reach a retail store's target audience. This is an example of: 104. Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: 89. Five Paradise Island, Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign, is an example of: 111. 73. Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. A discount or deal that is offered to a retailer or wholesaler to encourage them to stock, promote, or display a manufacturer's product is known as: 91. Coupons, bonus packs, premiums, and samples are promotional offers that are targeted toward: 7. Based on these findings, what form of promotion is most effective for Gillette's Right Guard brand? Coupons, promotions, offers and discounts are the premise of nearly every marketing message received by consumers today. 56. MORE+. It is easy for you to get acess to great savings. Sampling would be an appropriate promotional strategy to do each of the following EXCEPT: 41. (p. 549) Acushnet ran a promotion offering a box of fifteen Pinnacle golf balls for the same price as twelve balls. A . 538 What advantage does distribution of coupons through direct mail have over other forms of coupon delivery ? (p. 557) Which of the following promotions is targeted toward the trade rather than consumers? 54. In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following sales promotion tools would work best for Dare? (p. 557) Payments offered by manufacturers to resellers for merchandising products or running special in-store programs are called: 100. 63. Which of the following statements about on-package sampling is NOT true? (p. 552) Why have frequency programs become so popular with marketers? The oldest, most widely used, and most effective sales promotion tool is: 47. (p. 560) _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. In today’s world, 96% of consumers have used a coupon in the past 90 days. 101. (p. 557) Ocean Spray offers its retail accounts a $3.00 per case discount on all of the cranberry juice they purchase during the month of May. 34. (p. 540) Kellogg's places a 50-cent-off coupon for Rice Krispies brand cereal on the outside of a box of its Frosted Mini-Wheats brand of cereal. 8. Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as: 28. (p. 541) _____ couponing is a method for distributing coupons by identifying a customer's purchases through bar codes scanners and then printing the coupon for a competing or complementary product. (p. 561) Advertising implemented by retailers and paid for (at least in part) by a manufacturer is called: 113. Super-Sav is using a: 88. Definition. In addition, customers can accrue points each time they present their cards. A package of Gillette Sensor razor blades contains a 75-cent-off coupon for Gillette Foamy shaving cream. The building or reinforcement of consumer-franchise or equity for a brand: 25. Aleve's manufacturer engaged in: 92. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. 16. JC Penney tried to break consumers of the coupon … Distribution (or place) is one of the four elements of the marketing mix.Distribution is the process of making a product or service available for the consumer or business user who needs it. Targeted to specific geographic or demographic segments B. They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. Sampling for a product such as expensive skin cream that is designed to reduce wrinkles over a long period of time might not be feasible because: 42. 13. 95. Methods of Distribution. This payment is known as: 88. (p. 433) The most popular method for distributing coupons is: A. newspaper freestanding inserts (FSIs) B. direct mail C. in/on packs D. magazines E. newspaper supplements Belch - Chapter 14 #47 Difficulty: Easy Learning Objective: 3 The most popular method for distributing coupons is: A. newspaper freestanding Over the past decade, the amount of money consumer products firms devote to ______ has been declining while the amount spent on _____ has been increasing. Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool? 65. They predict that the redemption rate will be 5%. Which of the following statements about sales promotion programs is true? 55. 109. The stuffed toy is an example of a: 69. Special requirements may … This payment is known as: 96. Which of the following is NOT an example of a point-of-purchase display? 99. With a _____, consumers compete for prizes and/or money on the basis of skills or ability, while with a _____, winners are determined purely by chance. Gillette's market research shows that most consumers decide upon a brand of deodorant at the point-of-purchase rather than before entering the store. To celebrate this month, the manufacturer of Aleve pain reliever sponsored fundraiser walks to raise money to find a cure for arthritis. There are many different types of coupons, and stores have different policies for how all of the various coupons can be redeemed. 76. 26. Which of the following statements about the use of premiums as a sales promotion tool is true? Which of the following is an example of a sales promotion that can be used to contribute to franchise building? (p. 565) According to attribution theory, a consumer who purchases a product on promotion may not repurchase it because the: 116. 100. 72. The traditional way of distributing coupons are: handling them out to pedestrians or shoppers, handling them to customers upon payment of the goods they bought (they can then use the coupon the next time they shop), through magazine prints which consumers clip to use, or through mails. Answer to The most popular method for distributing coupons is : A . B . Which of the following is NOT a sampling distribution method? Precise reach B. This discount will be deducted straight from the bill. When calculating the costs of a couponing program, marketers should consider all of the following EXCEPT: 51. The most popular method for distributing coupons is: 55. Intel and the PC manufacturers are using: 108. Consumer-franchise or image building for a brand: 23. 112. magazines (p. 541) Which of the following couponing methods allows companies to reach users of competitive brands rather than consumers who already use their brand? 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