The Brief: What and Why. : Make sure the influencers tag your brand, and/or include a unique hashtag for your campaign. Incorporate the Three Key Elements. If it’s an event, you can switch this to a location. In this case, influencer briefs serve … In the event that an influencer’s sponsored content takes the form of a giveaway or contest, an influencer brief should clearly include necessary rules and guidelines so influencers aren’t left to explain contest rules in a way that could be inconsistent with the brand’s intentions. In influencer marketing, there is nothing worse than a confusing campaign with no clear guidelines and directions. Almost all influencer campaigns include tracking links that document user actions related to campaign ROI, such as product purchases, downloads, or sign-ups. An influencer marketing brief can help you achieve several things. If an influencer’s followers either aren’t offered a next step or are given instructions too cumbersome to follow they’re likely to disengage. Instagram photos or stories? Free Marketing Brief Template for an Influencer Campaign 1. What is it: An influencer brief is a critical document to help influencers understand and carry out the collaboration with your brand in the most seamless way. Influencer marketing is far from a new concept. It’s a marketer’s favorite thing to have, where all variables are defined clearly, all elements are explained, and all questions are answered. It’s a marketer’s favorite thing to have, where all variables are defined clearly, all elements are explained, and all questions are answered. Ready to leverage your influencer marketing efforts? Whether you’re creating a big-budget TV ad or writing a new blog for the company website, everyone knows how important a good brief … Is it a new launch? An influencer brief is a document that ensures you and the influencer are on the same page. If you want customers to fall in love with your brand, make sure the influencers fall in love with you first! This type of influencer marketing campaign falls more in line with the simple, ‘classic’ description I mentioned earlier. Or simply encourage their followers to follow your brand’s Instagram? Please find a detailed briefing on the campaign below.” Use vital points for your influencer briefing. Let them know you appreciate having them in the campaign, and that this should be the beginning of a great relationship. Don’t forget to include links to your website, social media accounts, and any other photos or creatives to give a better visual of your brand. , such as product purchases, downloads, or sign-ups. Your mood board images have more influence over the quality of submissions than any other part of your brief. In the interests of a brand and the influencer it’s working with, an influencer brief should always present proper FTC disclosure as an expectation an influencer must follow, not an optional recommendation. In an effort to advertise its online … The failure to include a clear CTA, or the inclusion of CTA that’s confusing, can result in a low-performing campaign. Hint: Mood boards are a great way to introduce influencers to your brand’s visual representation. Don’t forget to include a CTA! Don’t be afraid to construct the brief in a way that screams. Whether a brand wants to advertise the launch of a new product, raise brand awareness overall, or both, an influencer should be clearly informed of a campaign’s goals so he/she can structure content accordingly. After all, a brief is where an influencer learns all about your company and campaign, so they should not only be fully informed but should also be excited to be a part of your campaign! December 2016. Creative briefs are some of the most important documents in an influencer marketer’s toolkit and you shouldn’t overlook them. Upfluence offers an end-to-end solution, where you can easily and effectively source influencers, perform scale outreach, manage campaigns, and track performance. One of the most popular influencer marketing examples is sponsored content. To ensure that an influencer includes the correct tracking link within sponsored content, any necessary tracking links should be provided in the brief. The brief sets clear guidelines and expectations for everyone involved – and that includes you! For that very reason, and for the fact that the most successful influencer briefs utilize this approach, include any number of visuals, including videos of previous work, for example, which will help deliver to the influencer … By clarifying your influencer marketing strategy, your goals, objectives, and KPIs. Therefore, in the interests of a high performing campaign brands should give influencers creative freedom by providing only one to two essential talking points and a succinct list of campaign goals to meet. Although self-explanatory, an influencer brief should start by stating the name of the advertiser or brand running the campaign. It typically plays out with brands reaching out to influencers to ask if they’re willing to promote one of their products or services – or vice versa… some influencers do outreach too! Brand assets such as a logo or slogan that an influencer should include in sponsored content should be stated in an influencer brief. Given the thousands of influencers listed on our Influencer Directory platform, brands often reach out to influencers through PHLANX.com and don’t know HOW to correctly brief them on the right way to represent their brand – so that both parties are clear and concise.. First thing’s first – a social media influencer … To avoid sponsored content that is overly branded or annoying to audiences, marketers should limit the number of messaging points influencers must include in sponsored content. Read our privacy policy. Youtube? [Infographic]. Specific messaging points like, “The cookies are organic,” serve to fulfill larger goals like providing audiences with useful product information. We’ve included these aspects as additional means of conveying your objectives and goals to the influencer. Critical to an influencer brief is the inclusion of specific talking points an influencer should follow when discussing a brand and its products. For example: “This Instagram giveaway contest is our Holiday influencer campaign, where you and your followers can get to know our brand better through a minigame and free gifts.”. We’ve seen it too many times: Brands don’t communicate what they’re looking for, influencers are lost because they don’t know what’s expected, campaigns are delayed because everyone is confused, sifting through threads and threads of emails. If you want customers to fall in love with your brand, make sure the influencers fall in love with you first! Influencer Brief Example. that this campaign is for? Use this section as a prelude to the campaign, try to summarise it into a sentence or two. A good company bio doesn’t only let influencers know more about your company, but also your brand and voice. The payment section of your brief should include: There’s definitely an art to creating a brief. Or will it be an unboxing video? … Write a Detailed Campaign Brief [+Template] Since you’re doing your influencer campaign the right … The inclusion of several points lessens the impact of any given point and can result in sponsored content that feels inorganic or forced. Anthem of Us Campaign for Bedrock Real Estate, Detroit. By using this form you agree with the storage and handling of your data by Upfluence. Your influencer brief should also clearly define what the outcome of the campaign you’re running is, so everyone knows what they’re aiming for. Her army obliged, and the stigma was eradicated. Before you can jump into the nitty-gritty details of your campaign, help to … Or a monthly influencer campaign? Adding these features to your brief will play an important role in how the influencer creates content that is in line with your brand’s voice, aesthetics and how they pull important product messaging points to the foreground. Youtube videos? The brief should include both a reminder of the FTC guidelines as well as the specific language the influencer must use. We also have influencer & content marketing specialists ready to take on your next campaign! for a given campaign. What are your values? Is this a holiday campaign? If you cannot offer a proper brief… Just as important as including messaging points that an influencer should highlight is the omission of talking points detrimental to a brand’s image or campaign goals. : Giveaway rules, event dress code, or any other information relevant to your campaign type. To ensure that an influencer’s sponsored content meets FTC guidelines, an influencer brief should include both an FTC guideline reminder and the specific language the influencer should use for disclosure (e.g. Second, creating an influencer marketing brief … If your campaign involves payment of any type, remember to include all terms and conditions so influencers know what to expect. In influencer marketing, there is nothing worse than a confusing campaign with no clear guidelines and directions. The inclusion of this crucial information lessens the chances that an influencer may confuse an influencer brief with another document related or unrelated to the campaign. Typically a one-page long document, an influencer brief is a resource meant to assist an influencer when he/she creates sponsored content for a given campaign. Wolfe’s creative brief to her influencer army of sorority leaders was simple: Help us make it socially acceptable to find a date through an app. An influencer brief is a crucial part of clearly communicating and in turn fulfilling campaign goals. Related Post: How Much Time Will You Spend On Social Media In A Lifetime? [Infographic], The 5 Different Types Of Influencer Marketing Campaigns, The Updated 2018 FTC Guidelines For Influencer Marketing [Infographic], The Influencer Marketing Industry Global Ad Spend: A $5-$10 Billion Market By 2020 [CHART], INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, 8 Brands Doing Coronavirus Influencer Marketing Right on Instagram and TikTok, 10 TikTok Marketing Campaigns: How Brands are Using TikTok Influencers, The Best Influencer Marketing Case Studies: Campaigns From Top Brands, Influencers, & More. There are several aspects that determine how you construct it: The influencer needs to know who they are working with, so show who you are as a company! We’ve seen it too many times: Brands don’t communicate what they’re looking for, influencers are lost because they don’t know what’s expected, campaigns are delayed because everyone is confused, sifting through threads and threads of emails. Sample of an Agreement with an Influencer Seth Arenstein, PR News Follow Seth: @Skarenstein The document is intended to provide general information and guidelines only and is not a substitute for legal advice. Your campaign summary. Nous avons besoin de quelques informations. How are you different from everyone else? Influencer Brief About us Our Company: Our Product: More Details: Inspiration What we like: presented by This involves creating a campaign brief … Below we’ve outlined everything you need to know in order to construct a flawless influencer brief, as well as an. The best influencer briefs lay the foundation for successful campaigns and productive ongoing relationships with influencers. : Will influencers create blog posts? It’s important to establish goals so everyone is on the same page. Bedrock Real Estate wanted to produce … ), Include a lot of photos of your brand, products, and past collaboration. To ensure that an influencer’s sponsored content meets, How Much Time Will You Spend On Social Media In A Lifetime? : Where will this campaign take place? Let us create a custom campaign to fit your brand's unique needs. There you have it. Enter the creative brief. Name of the advertiser/brand. It’s important to keep in mind when writing a brief for an influencer that you’re essentially briefing a photographer, artist and model all in one, so be descriptive but concise and where possible, create briefs for influencers individually. Since all promotional campaigns must be analyzed on a case-by-case … First, by creating the brief you will make it easier to communicate your plan with your team and management. In general, when the influencer is receiving any type of … : If there is a specific tone you’d like the influencer to lean towards, make sure to include it! Example: “Hello Thomas, we are planning a new and exciting campaign in which we would love to have your collaboration. 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